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SEE DIRECTGROWTH IN ACTION

One connected mutual fund journey, from your first plan to your entire family portfolio.

DirectGrowth brings planning, fund discovery, shortlisting, portfolio importing, analysis, goal tracking and deeper research into one platform, so you do not have to rebuild your context across five or ten different applications.

Start with one question, keep the same context as you move, and leave with information you can review independently or discuss with a qualified financial adviser.

Start your 7-day free trial Explore public DiscoverySee the complete toolkit ↓

Research and analytics only. DirectGrowth does not currently execute investments, provide personalised investment advice or assure returns.

Desktop Discovery interface showing mutual fund filters, evidence columns and Vriddhi Scores
Actual DirectGrowth interface shown with privacy-safe illustrative data. Live market values and available fields may change after capture.
Mobile family Portfolio interface using synthetic account and holding values
Actual DirectGrowth interface shown with privacy-safe illustrative data. Live market values and available fields may change after capture.
01

A research layer across funds covered by validated reference data

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One view for individual and family portfolios

03

Official disclosures, internal data workflows and visible data dates

04

Explainable scoring and portfolio-level analytical context

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Research first, user controlled and platform independent

ONE JOURNEY, NOT TEN APPS

Plan, discover, shortlist, import, diagnose and track without starting again.

DirectGrowth was not created to become another fund-comparison table. It was created for the investor who opens several applications, reads several opinions and still does not know how the pieces connect.

A saved fund can move into Wishlist analysis. A selected family account can move into portfolio tools. A completed goal can remain visible in the user's profile. The platform explains where the information came from and keeps the final decision with the user.

IllustrativeOne connected research journey
A privacy-safe illustration of how context moves through DirectGrowth.
01. PLAN

Start with a plan you can inspect, not a black-box recommendation.

The SIP and Investment Planner takes the user through five simple, guided choices. Based on the user’s inputs, selected assumptions, self-assessed risk orientation and intended investment behaviour, DirectGrowth produces a structured fund-by-fund planning output.

The output is designed for research and scenario planning. The user can review it independently, discuss it with family, share it with a SEBI-registered investment adviser, or export a suitably redacted copy for independent review.

  • SIP and lumpsum planning paths
  • Five guided stages rather than one crowded form
  • User-selected assumptions and risk orientation
  • Structured output that can be copied or shared
  • No claim that the output guarantees a future result
Open Investment Planner →
Investment Planner showing its five-stage stepper and investment input
Actual DirectGrowth interface shown with privacy-safe illustrative data. Live market values and available fields may change after capture.
Mobile Investment Planner showing its guided investment input
Actual DirectGrowth interface shown with privacy-safe illustrative data. Live market values and available fields may change after capture.
02. DISCOVER

Search the fund universe, then open the evidence.

Discovery covers funds with validated reference data. Users can review returns, risk, drawdown, recovery, costs, portfolio characteristics, and Vriddhi Score.

It does not promote a hidden shortlist. It gives eligible funds a consistent research structure.

  • Search and category filters
  • Equity, debt, gold and silver discovery where supported
  • Multi-period return and risk evidence
  • Drawdown and recovery context
  • Detailed fund view from the same research journey
Explore Mutual Fund Discovery →
Desktop Discovery fund universe with filters, returns, drawdown, recovery and scores
Actual DirectGrowth interface shown with privacy-safe illustrative data. Live market values and available fields may change after capture.
Mobile Discovery interface showing responsive filters and fund evidence cards
Actual DirectGrowth interface shown with privacy-safe illustrative data. Live market values and available fields may change after capture.
03. SHORTLIST

Turn saved funds into a research workspace.

Wishlist is more than a bookmarking page. It keeps funds under consideration together, separates existing commitments from funds still being evaluated and opens the analytical tools needed for a second look.

Users can compare shortlisted funds, review their position in the Wishlist Quadrant, inspect overlap and concentration, understand category and risk mix, and look for alternatives within the relevant research context.

  • Save and monitor selected funds
  • Keep current commitments visibly separate from possible additions
  • Wishlist Quadrant remains a dedicated tool
  • Eligible Wishlist tools stay grouped under All Analytical Tools
  • Compare returns, holdings, overlap and category mix
Open Wishlist →
Wishlist Tracker with synthetic saved funds, Wishlist Quadrant and analytical tools controls
Actual DirectGrowth interface shown with privacy-safe illustrative data. Live market values and available fields may change after capture.
Wishlist Quadrant positioning synthetic saved funds in four research zones
Actual DirectGrowth interface shown with privacy-safe illustrative data. Live market values and available fields may change after capture.
04. PORTFOLIO

Bring holdings together, irrespective of where the investments were made.

A user may hold funds through several brokers, AMC portals or investment applications. DirectGrowth brings those holdings into one account-aware view without changing where the investments are actually held.

Users can maintain separate accounts for themselves and family members they are authorised to manage. Each account remains identifiable, while the consolidated family view reveals what the household owns as a whole. The selected account scope follows the user into connected portfolio tools.

  • Individual account and consolidated family views
  • Platform-independent portfolio tracking
  • Separate account ownership and labelling
  • Invested value, current value, movement and gain or loss where data permits
  • Selected account context carried into connected tools
Open Portfolio →
Desktop consolidated family Portfolio using deterministic synthetic accounts and holdings
Actual DirectGrowth interface shown with privacy-safe illustrative data. Live market values and available fields may change after capture.
Mobile consolidated family Portfolio using deterministic synthetic accounts and holdings
Actual DirectGrowth interface shown with privacy-safe illustrative data. Live market values and available fields may change after capture.
05. ANALYSE

Understand what the holdings add up to, not only what each fund is called.

Portfolio intelligence looks beneath fund names. It shows duplication, concentration, repeated stocks, sector exposure, and unnecessary complexity.

AI Summary is a proprietary DirectGrowth tool. It is developed and maintained internally. It turns available analytics into plain-language observations and questions. It does not decide where a user should invest.

  • Portfolio Quadrant, FastTrack and AI Summary as dedicated actions
  • Portfolio Mix and market-cap allocation
  • Historical value trend
  • Holdings X-Ray and fund overlap
  • Return comparison and category/risk mix
  • Source-aware Wishlist and Portfolio labels
Review Portfolio Intelligence →
Portfolio Mix showing synthetic value, asset class, market-cap and sector allocation
Actual DirectGrowth interface shown with privacy-safe illustrative data. Live market values and available fields may change after capture.
06. FASTTRACK

Keep the goal visible after the calculation ends.

FastTrack starts with the user's goal and financial starting point. It tests whether the existing portfolio, SIP and selected timeline can reach the target under chosen assumptions, then helps the user inspect the estimated gap and weaker-return scenarios.

FastTrack provides scenario calculations, not an assurance that a target corpus will be achieved.

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Goal and target date

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Current portfolio and SIP

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Inflation-adjusted target

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Current path and estimated gap

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Gap-closing scenarios

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Stress test and save

Open FastTrack →
07. RESEARCH

Go from one fund to the wider disclosed market.

Begin with one fund and keep opening the evidence beneath it: performance, factsheet information, holdings, allocation, reporting-period changes, comparisons, themes and wider market positioning.

RESEARCH VIEW

Fund Detail

Performance, NAV history, factsheet, holdings, sectors and allocation in one shared view.

RESEARCH VIEW

Fund Snapshot

New positions, exits, increases and decreases between reporting periods.

RESEARCH VIEW

Fund Comparison

Compare performance, costs, holdings, overlap and supported portfolio changes.

RESEARCH VIEW

Theme Analyzer

Connect a market theme to disclosed fund portfolios and the stocks driving exposure.

RESEARCH VIEW

Market Analytics

Research ownership changes, sectors, fund houses, stocks and supported portfolio risks.

RESEARCH VIEW

Fixed income, gold and silver

Use actual supported specialist or filtered Discovery pathways without invented routes.

TRUST IS PART OF THE PRODUCT

Evidence is useful only when its source, date and limits are visible.

Data freshness

For funds investing in Indian equities, NAVs published and disclosed by 11:00 p.m. are ingested as soon as the latest validated refresh becomes available.

For overseas equity funds and other schemes that follow different publication cycles, DirectGrowth follows the applicable guidelines and respective timelines.

After validation, the latest available data is propagated through relevant platform views and portfolio calculations. Fund holdings and other scheme disclosures update after official releases pass validation.

Independent processing

DirectGrowth relies on attributable official and public disclosures, including AMFI information, AMC factsheets, scheme documents, portfolio and regulatory disclosures.

Its own pipelines perform identity mapping, normalization, reconciliation and calculations. Missing or unvalidated information remains unavailable rather than becoming an invented estimate.

Privacy and control

Users do not provide broker passwords or OTPs. Screenshot imports remain reviewable before saving. Family accounts need appropriate authority and consent. Account checks and database-level policies help control access.

Portfolio Import, Vriddhi Score, and AI Summary are proprietary DirectGrowth tools. They are developed and maintained internally. Official disclosures, defined calculations, and validation controls support NAVs, holdings, scheme identity, and portfolio calculations.

COMPLETE TOOLKIT

Every tool, route and access boundary in one directory.

Access labels reflect current route and subscription rules. Context-required tools begin from a Wishlist or selected Portfolio account rather than silently changing their source universe.

01

Discover and compare

8 tools
PublicDiscovery

Search, filter and compare mutual funds using returns, risk, drawdown, recovery and Vriddhi Score.

PublicFund Detail

Open performance, factsheet, holdings and allocation context for a fund in one shared view.

Choose a fund in Discovery first.Premium after trialFund Comparison

Compare funds or market views using the distinct controls supported on this page.

Premium after trialSnapshot

Compare a fund across reporting periods to spot new positions, exits and allocation changes.

Premium after trialConsolidated Snapshot

Review broader portfolio-change patterns across the currently supported universe.

PublicFixed Income

Research debt funds with metrics designed for consistency, yield, duration and safety characteristics.

Premium after trialTheme Analyzer

Explore funds and portfolio exposure through a theme or category lens.

Premium after trialMarket Analytics

Research ownership changes, market themes, fund houses and stock-level evidence.

02

Track and understand

6 tools
Premium after trialWishlist

Save funds, monitor them together and open focused analysis before adding real holdings.

Premium after trialWishlist Quadrant

See which zone each saved fund sits in today — Leading, Holding, Lagging or Needs review — from its Vriddhi Score.

Context requiredCompare Returns

Compare saved funds across the supported return periods.

Choose saved funds in Wishlist first.Context requiredHoldings X-Ray

See stocks, sectors, concentration and repeated exposure beneath saved funds.

Choose saved funds in Wishlist first.Context requiredFund Overlap

Measure how much selected funds own the same underlying holdings.

Choose saved funds in Wishlist first.Context requiredCategory & Risk Mix

See selected funds across categories and published risk context.

Choose saved funds in Wishlist first.
03

Portfolio intelligence

10 tools
Premium after trialPortfolio

See individual and family holdings in one place and carry the selected account scope into connected tools.

Premium after trialPortfolio Quadrant

See which zone each fund you hold sits in today — Leading, Holding, Lagging or Needs review — from its Vriddhi Score.

Context requiredPortfolio Mix

See how portfolio value is split across asset classes and market-cap segments.

Choose an account in Portfolio first.Context requiredPortfolio Value Trend

Review the calculated value path of the selected portfolio scope over time.

Choose an account in Portfolio first.Context requiredPortfolio Deep Analysis

See stocks, sectors and concentration underneath the selected portfolio scope.

Choose an account in Portfolio first.Context requiredFund Overlap

Measure repeated holdings across the funds in the selected portfolio scope.

Choose an account in Portfolio first.Context requiredReturn Comparison

Compare selected portfolio funds across the supported return periods.

Choose an account in Portfolio first.Context requiredCategory & Risk Mix

See categories and published risk context for the selected portfolio scope.

Choose an account in Portfolio first.Premium after trialAI Summary

Turn available portfolio analytics into plain-language observations and questions for review.

Premium after trialPortfolio Import

Extract candidate holdings from screenshots, review matches, and save to the selected account.

Open Import Holdings from Portfolio.
04

Plan, test and learn

6 tools
PublicPlanner

Build a mutual fund plan one simple choice at a time.

Premium after trialFastTrack

Test whether a current portfolio, SIP and timeline can reach a goal, then save the plan to Account Settings.

Premium after trialPaper Portfolio

Test a hypothetical fund mix without changing real holdings.

PublicThe Basics

Learn core mutual fund concepts and use simple calculators before opening deeper tools.

PublicInsights

Read research and educational articles that link back into live platform views.

PublicContact and feedback

Share a question, suggestion or product issue through the current support flow.

START FREE, UPGRADE WHEN THE CONTEXT BECOMES VALUABLE

A simple retail plan and flexible business access.

RETAIL

7-day free trial

₹999 per year, billed annually

During the trial, users receive the applicable full-access experience. After the trial, Investment Planner and Mutual Fund Discovery remain available; other premium product pages require an active membership.

Public About Us, Demo, Platform and Pricing, Blog, Contact, legal and informational pages remain accessible.

Start the 7-day free trial
BUSINESS, RIA, MFD, ADVISER AND API

Flexible access for professional workflows.

Introductory business plans start at ₹999 per month, billed quarterly.

Pricing depends on seats, data use, reporting, integrations, scope, and current availability.

We are developing software, analytics, dashboards, reports, and APIs for agreed professional use cases. This is not a regulated activity on a customer's behalf.

Talk to the DirectGrowth team
WHAT WE ARE BUILDING NEXT

Research first today, a more complete mutual fund journey over time.

Our current objective is mutual fund transaction capability by 30 June 2027. This depends on approvals, partners, testing, security reviews, and user-protection controls.

Until then, DirectGrowth remains a research and analytics platform without a transaction mechanism.

YOUR NEXT STEP

Start with one question. Keep the context as you go.

Begin with a plan, open the fund universe or bring together the holdings you already own. DirectGrowth is designed to make each research cycle clearer without taking the final decision away from you.

Start your 7-day free trialExplore public DiscoveryRead About DirectGrowth →

Mutual fund investments are subject to market risks. Read all scheme-related documents carefully. Historical performance does not guarantee future returns. Scores, rankings, calculations, summaries, portfolio observations and illustrations available on DirectGrowth are research and analytical outputs, not personalised investment advice, regulated financial planning, tax advice, return guarantees or buy, sell, switch or redemption instructions.

We value feedback and are open to constructive criticism. We improve ourselves every day to serve you better. If you have any suggestions, please share them through our Contact Us page.